Owning The Coast

Hidden Santa Cruz: Local Secrets and Daily Rhythms

Santa Cruz Vibes Media Season 1 Episode 3

What does it really mean to live in Santa Cruz County? Beyond the postcard-perfect beaches and world-famous surfing lies a complex, vibrant community that locals know intimately. In this candid conversation, three generations of Santa Cruz residents pull back the curtain on coastal living.

The discussion tackles the realities of Highway 17 commutes, summer tourist traffic, and how locals navigate their paradise with insider knowledge. "We're stuck in traffic looking at palm trees or redwood trees," one resident notes, highlighting the perspective shift that comes with coastal living. Despite the strong surf culture that defines Santa Cruz's identity, the locals reveal that only about 3% of residents actually surf regularly – a surprising insight into this beach community.

Listeners will discover the hidden treasures that make Santa Cruz special: 27% of the county dedicated to nature preserves, world-class mountain biking trails, walkable neighborhoods with distinctive character, and incredible local food scenes. From Junior Guards programs that serve as childhood rites of passage to farmer's markets overflowing with organic produce, the podcast explores the rhythms and rituals that define daily life.

The conversation doesn't shy away from challenges – housing costs, fog patterns, and the delicate balance local businesses must strike in a seasonal economy. But it also highlights opportunities, including downtown revitalization projects, the Warriors' investment in a new arena, and the thriving nonprofit community that offers newcomers immediate connections.

Whether you're contemplating a move to the coast, a Silicon Valley worker dreaming of ocean views, or simply curious about life in this unique California community, this episode provides an authentic glimpse into what makes Santa Cruz County both challenging and cherished by those who call it home. Discover why, despite the obstacles, locals continue to embrace their coastal haven and how you might find your own place in this distinctive community.

Speaker 1:

Welcome to the On the Coast Podcast.

Speaker 2:

Brian Buckholt, Cross Country.

Speaker 3:

Mortgage.

Speaker 1:

And.

Speaker 3:

Jerry Seagraves with Seagraves Insurance.

Speaker 1:

And our guest speaker.

Speaker 4:

Brian Upton, Santa Cruz Vibes.

Speaker 1:

Go, Vibes go.

Speaker 3:

Vibes Brian.

Speaker 1:

Upton. We are talking today about the realities of living in the Santa Cruz County area. So, Yikes, Own the coast. You guys are buying houses over here we have. We are now an intake community, so that means our constituents, our population is not a move up, move down, not necessarily second or third generation, but they are coming from over the hill. Speaking of move up, move down, you guys second generation Ryan.

Speaker 3:

Third generation.

Speaker 1:

Brian.

Speaker 3:

Third Good Lord, yeah, brian, yeah, twinning, I know.

Speaker 4:

You don't even want to get it. That's my whole podcast, my family. There's some scandals in the 30s and 40s at this side. Woof, woof. Yeah, me too. Are you Italian? What's Sicilian?

Speaker 1:

I knew it. That is the best wine ever.

Speaker 4:

What are you? Talking about Sicilian red wine is the best it's supposed to be the hippiest, healthiest wine. My family bought it in gallons, so I don't I'm not a hundred percent what you're talking about right now Ernest and Julio Gallo like $4.99, like too much. So I'm Sicilian, it's a, it's a. I'm not a connoisseur that way, but yeah, I do like the red wine that I can buy in mass quantities.

Speaker 1:

Well, speaking of red wine, we have over 78 wineries in the Santa Cruz Mountains and I recently sold a property up in Boulder Creek and there's a big basin winery. If you guys get a chance to go up to Boulder Creek to big basin winery, if you are a wine connoisseur it's pretty tasty and it all started in that valley up there from the not Alfaro but the Alfano brothers in the 20s, and they would sell it on the side of the street during Prohibition, and so you know Boulder Creek was more than just lumberjacks there were winos out there too.

Speaker 3:

There's so much history in those hills there's a lot If those hills could talk. I know exactly.

Speaker 1:

So back to what does it really look like living here? Let's go back to the baby. See, I've been here Nineteen, ninety, nine. I went to UCSC. I still have a schedule where I take Monday and Tuesdays off.

Speaker 3:

Nice.

Speaker 1:

Because the weekends are just crazy in the summertime. So I think when people move over here, especially coming from an urban area where it's go, go, go and then you have like a weekend to take the kids to soccer, you probably have less traffic because you don't have to look at the 7 to 8 or the 5 to 6 traffic. Here it is a cluster.

Speaker 3:

Yeah, pretty much all the time.

Speaker 1:

Well, yeah, it is all the time, but in the summertime too, so I'd say in the wintertime, like your standard school year. Our traffic is Highway 1 and 17. Would you guys agree?

Speaker 3:

Yeah, yeah, I think so yeah and let's say, closer bridge and then yeah.

Speaker 1:

Yeah, we were getting to see that. And then let's not forget the san lorenzo valley. That is very much a part of our coastal community. And you know, during the school year, highway nine, you know when you're going to eight, and what is it? Seven to eight, and then it's two to three, it's just insane yeah well, go ahead I think it's perspective?

Speaker 4:

I I honestly do. Like you know, as far as for me, even in the the worst case scenario outside of like an Armageddon, you are still talking, even if it's 430, 530 rush hour traffic. I leave cruise IO and I've got to get to park Avenue. No-transcript is it says it's 1.7 miles to home.

Speaker 4:

I was just going to say that it's three miles, but that's a you thing, that's a me thing, that's you laying a circumstance over something that, in the reality of it, even if you're down in LA, I lived in Denver for a while and we were just in Manhattan seeing my daughter. Oh wow, try that. Wow, try that commute.

Speaker 1:

And that's why it's walking, it's a walking commute, it's subway, it's rail People are so angry over that.

Speaker 4:

There's an intensity there and I that's just my take on it. But my thought is, even in the worst of it here outside of, and that's with all this construction going on, it's still not devastating as far as a traditional like cookie cutter commute anywhere else on the planet. If you're in this zip code 17,. That's, I think, where you wanted to go with this conversation. That changes it a little bit.

Speaker 1:

Well, yeah, well, 17,. Well, there's a lot to say there. Yeah, we live in paradise for us. We're stuck in traffic looking at palm trees or Redwood trees.

Speaker 3:

Well, I was going to piggyback. What Brian said is the other thing that's crazy about where we live is you're like I don't want to sit on highway one, I'll go cruise the coast, right, that's it. And that's my decompressing drive home. Half the time I'll be coming from the West side. I'm like, hey, I'll just go by steamer lane and then I'll shoot over by the hook and then I'll be right at my house.

Speaker 4:

You're on it, dude. That's exactly like that. That is the local sort of answer. I was born and raised here and a lot of times even commuting back home from the boardwalk. You know, after a shift when I was 16, driving for the first time, there was nothing better than you know getting out on east cliff drive, sort of getting stuck in traffic at my little vw fastback with the board on top, back when it was two directions exactly right, and so two directions, but it's is.

Speaker 4:

I don't want to zen out on this thing too much, but it is perspective. And if you're stuck here on Morrissey, you're stuck here on Westcliff or Eastcliff. In any of those circumstances, man you are looking at, a lot of people come here to vacation and they're stoked to be in that traffic.

Speaker 1:

Yeah, well, I say that I think I doubled down on being a local where, even when COVID happened, I was like, yeah, nobody's here, I get to do whatever I want. And now I'm back to reality and I'd say it's again. I love the perspective. The reality is that in the summertime it shifts and it feels like it's more because you have more people. I mean, we are a tourist destination.

Speaker 3:

Yeah, for sure. And.

Speaker 1:

I think it shifts into like the internal, what feels like private neighborhoods, because that is the coastline and our neighborhoods are on that and we kind of expect the commute and in the summertime we probably don't really like the commute. If you're going over to the Silicon Valley, we probably don't really care so much in the summertime because it's not pouring rain.

Speaker 1:

And trees aren't down and your one-hour commute didn't turn into four because you didn't make it to work. The reason we're even really talking about this is, you know, owning the coast and coming over here just being a realtor and the wide-eyed. We just cannot wait to have the lifestyle over here. We just need to slow down. The city's too much for us. Wherever we're coming from, our money is being made over there and even though we have to go back to our campuses, we just want to be over here.

Speaker 1:

And then, a year later, it's not what they thought it was. So that's why I wanted to bring it up and say like I just love the perspective. It might not be what you thought it was, but let's take into account that in real estate as well, you'll notice that most homes are not like they are in Kentucky, where they have the white picket fence and everybody's repainting their home every five years. We are out on the beach, we are out doing things, and that reminds me like parents when you're coming over from the Silicon Valley and you guys have kids. There's so much to do in the summertime for the kids. What'd your kids do?

Speaker 2:

Here in Santa Cruz. Yeah, junior guards for sure.

Speaker 1:

That is like the most. It's like a.

Speaker 2:

It's like a, it's like your rite of passage. You have to do that when you're a kid.

Speaker 3:

You can't get away from it, my kids didn't, and I feel terrible about it, like I really do.

Speaker 4:

I was too lazy.

Speaker 3:

You know how you kind of got to be in the know Like you got to like get on at that night when they release it, or it fills up and I'm like dude, we're not doing that.

Speaker 1:

You. They're not doing that. You're going to go race dirt bikes. Okay, you know that's speaking of dirt bikes. That's an intro. This County has so many opportunities, so you go bikes is not one of them. That's crazy.

Speaker 4:

Mountain biking, mountain biking.

Speaker 3:

So we world class. I grew up racing mountain bikes. I've raced my whole life, I still race occasionally. My kids want nothing to do with mountain bikes and my oldest son now is finally kind of like, hey, that looks fun, you know, and his motocross career has really helped a lot like a lot of his friends cross train by riding mountain bikes.

Speaker 1:

But my younger son, he's not interested, gotta have a motor, yeah no, just a motor, and then video games you know, so, yeah, I I didn't have like.

Speaker 3:

I grew up surfing here. Every single day, twice a day, I worked at o'neill's race bikes. Neither of my kids want that life like and I it drives me crazy. We're driving home from the races last night and I was like you know, if you want to stop this, I'd be cool with it, because then we could go to costa rica and surf and we could do all these trips. And he's like no, I just I want to do moto, and the problem with moto is it's in the hottest places on earth. Yeah, you know that's exactly it.

Speaker 4:

Yeah, my, my nephew's was went all the way up and did the the pro thing and everything like that, and every time I went to see him you're right, it's 108 degrees and dirty it.

Speaker 3:

Yesterday it was blowing like 40 degrees. I mean 40 miles an hour. It was over 100 degrees. I'm like, how's it blowing this much wind and it's still so hot? Where were you? I was in dixon, california, beautiful dixon California.

Speaker 1:

Is Dixon the one still with the dinosaur?

Speaker 3:

Yes, that's the one that's it. But you know it's what he loves, so I got to support it. It's tough.

Speaker 1:

But Hollister, what about that?

Speaker 3:

They don't have like a legit motocross track anymore and he just does motocross, which is a circuit, you know, with the jumps they used to. But they, you know insurance.

Speaker 4:

Not to bring everything back to insurance, but insurance has been closing down all of our trips. He's so on brand. This is the secret insurance podcast that was good, my guest today?

Speaker 3:

yeah, no, but that's been a real big problem and a lot of people have been getting hurt and they close them down, and so I'm really trying to transition him out of that. I mean, he's been hurt a lot this year. How?

Speaker 1:

old is your son.

Speaker 3:

He's 17. Wow, yeah, that's a hard time to have Seems crazy too, because he was just a baby like yesterday.

Speaker 1:

How old are your kids?

Speaker 2:

22 and 24.

Speaker 1:

Nice and they came back.

Speaker 2:

They came back, yeah.

Speaker 1:

You sent them off and they came back.

Speaker 3:

I was going to say where'd they go? He sent them off. He sent them off, Went to college and then, yeah, came back.

Speaker 2:

My son's still down in San Diego, so he has one more year down there. Oh, he's loving it, oh yeah.

Speaker 1:

Is he a surfer?

Speaker 2:

He's somewhat not the Santa Cruz vibe of surf two times a day. Yeah, my kids didn't really weren't super stoked on the beach either. You know, I grew up here in Santa Cruz. You're a skim border right, is that what you did? Yeah, I was at 26th Avenue and privates and all those different places, and they enjoy the lake. They enjoy the lake being 78 degrees, it's a hundred outside. We're wake surfing the whole time and so that's our family getaway.

Speaker 4:

Yeah, there's no doubt.

Speaker 2:

That's a great it's a tiny.

Speaker 4:

I think. We talk about it in a lot of other, you know, in not only in the vibes world, but just in general. It's like it's a very small percentage of people that actually get in the water here and surf the way we're thinking about surfing. You know there's how many people are in the County right now. I think it's 75.

Speaker 4:

Yeah, yeah. And the amount of people at the hook, at the lane in those ones. It's a tiny amount, but the culture is overwhelming. You know, and that's where you get down to this. You got to be in guards, you got to be in this, and the answer is overwhelmingly not. 97% of people that probably live here. I would say I don't even know if I'm exaggerating. I probably never stood up on a surfboard.

Speaker 1:

I'm one of them.

Speaker 4:

I'm one of them, but that's, but that's that's the inclusive part of saying cause we don't talk about it enough. He was like oh, I'm missing out. Well, surfing's kind of hard in here, it's cold and it's all of all of these things. When I was a kid and in junior high and high school was, I was kind of a 60-year-old surfer from the first time I went in.

Speaker 4:

I like perfect conditions long board and if it got gnarly I'm like I'm good, I'm going to go lay on the beach. I had no, I never had an interest in I was doing other sports and things like that, but I never had an interest in finishing that part of it. But I think I love it as the backdrop to this entire culture. I really do.

Speaker 3:

Santa Cruz has always reminded me of an Island community, right, and that's very much that Island style, where, like everybody there is aware of surfing and they've probably done it at some point in their life, but not everybody surfs. Yeah, and that's that's it. That's very much how we are.

Speaker 1:

That's what I say in real estate, as I'm plugging myself in.

Speaker 3:

Yeah, you got one cooking.

Speaker 4:

You got one cooking Ryan.

Speaker 1:

I say we're like an island because we have this big mountain range that's pretty gnarly Highway 17,. I mean it's.

Speaker 3:

Not for the faint of heart.

Speaker 1:

It is not for the faint of heart, Thank God it has a median now Apparently 30, 40 years ago it was just open and it was graded the wrong way.

Speaker 4:

It was open and it was graded the wrong way it was open. That's a tough one. I learned to drive on 17,. You know, in a very 19. I don't think there was a median.

Speaker 3:

Right, yeah, there was In 84. I don't think there was.

Speaker 1:

Can you even imagine?

Speaker 3:

I can?

Speaker 4:

It was scary.

Speaker 3:

There's a lot of deaths back then.

Speaker 4:

Yeah Well, it was the deadliest road in the United States for a significant amount. I kind of liked also where we're going. You know the financial impact of that commute is eventually. Is that where you're heading eventually? A little bit, or no? A?

Speaker 1:

little bit I was going to say you get over the hill and you see the ocean and if you can get past the entrance of barrier, which is that mountain, and you can really grab paradise. It does cost you money. It costs your lifestyle. Go ahead.

Speaker 3:

I was just going to say. There's a real feel to that. Like every time I get to the summit my dogs perk up Like they know we're home, like we've been on the road for a week. I get to the summit.

Speaker 1:

They all come to. 27 percent of this county is some sort of nature preserve. So, speaking of mountain biking, there's demolition forest nice scene marks I mean, you've got wilder that could be hiking that could be.

Speaker 1:

Yeah, pogo nap yeah then you go into the ocean like I play beach volleyball. I don't, I swim around the wharf but I don't get on a board like I can't't do that. You know skim board Water sports. Obviously you go to the lake and things like that, but there's so much that you can do here with that surf backdrop it just lightens the mood too.

Speaker 3:

Well, not to mention. I think we're one of the only places, I would venture to say, in the world, that has unexploited beach. Right, if you go up the coast, there's so many sneaky beaches that go up there that aren't? Aren't just tapped out with tourism or even locals, Like just nobody goes there?

Speaker 2:

Yeah.

Speaker 3:

You know, it's incredible place.

Speaker 1:

Well, you're a third generation. You know sneaky beaches, usually don't have clothes on them.

Speaker 3:

I've run into that a time or two.

Speaker 4:

Red, white and blue surfing at.

Speaker 3:

Laguna's, I've seen some things I don't want to see, there's no doubt, it's always the ugly people hanging out.

Speaker 2:

It's like come on 100% of the time. It's 100% of the time, good-looking naked people.

Speaker 4:

We were so stoked to finally go. And we go there like I'm going to be sick.

Speaker 3:

It's like this is like it was all your fantasies come true, and it was, it was not I still had like PTSD, Some big older guy playing squash with his friend. You're like oh no.

Speaker 4:

Yeah.

Speaker 3:

I can't ever unsee that.

Speaker 1:

That's a true story. I cannot unsee that now you can't Speaking of squash, pickleball's pretty fun.

Speaker 3:

He was really tan, though. You do remember that yeah, I was like man, how does he get? That dark, you know?

Speaker 4:

yeah, pickleball is fun well, there, I wish I need a soundboard. I don't even know if I've got it. I don't know what that'll do, but no it's. And the other thing too is I was thinking about this town like I've never. You don't think abstractly about santa cruz a lot that way, or where we live because we're here, we love it and we don't have to talk ourselves into it. Mostly so this is a kind of a rad conversation is, I also find it immensely, still to this day one of the most walkable cities I've ever been in.

Speaker 3:

Oh yeah.

Speaker 4:

And I'm even cause even as a kid I lived out in Soquel we would kind of hitch down to the tracks, walk all the way to Santa Cruz, see my buddies on the west side on the train tracks, and we would use the train tracks as a walkthrough. And again, this is how I'm not saying let's go back to the old days. Times are different. You're not going to let an 11-year-old and a 13-year-old walk the train tracks to Santa Cruz. These days it's different. But I'm talking about from graduating into. If you just want to go out and walk 45 minutes in one direction, like on Eastcliff Drive, you're going to make your way well past the point. You're going to make your way into 26th Avenue. You're going to maybe get coffee somewhere midtown.

Speaker 1:

The Harbor, the Harbor.

Speaker 4:

And that's incredibly doable. And to kind of see what you see through there and kind of have like the city transform right in front of you, you sort of kind of get that you know you get around the hook. You get completely different kind of styles of houses. They're these rad little two bedrooms, one bath that you know you partied there when you were in high school and now they've become like first homes for a lot of people.

Speaker 4:

And then you kind of get, if you eventually make your way out to the West side, you're seeing sort of that new money that comes in and in my mind it's beautiful and I know that I'll get, you know, a lot of you know. You know flack from my friends for that, but I'm always all for change and adapting to change and so I kind of see when you see investment like that in our town like I. Only I try to remain positive about it and know that we're in, like we said in the podcast before you guys were talking about, we're in a bandaidaid pull right now. It's very uncomfortable right now but with some of the propositions passing, with the warriors investing, with some of that mixed housing down here which is its own subject.

Speaker 1:

I've seen that before in other places and this works out it's interesting you bring up the warriors that really like popped in santa cruz so I don't know the backstory on the warriors and their investment.

Speaker 3:

Clue me in on that the new stadium.

Speaker 4:

They basically are kind of working on the warriors, you know the kaiser permanente arena. I'm spacing the measure right now, measure m, I'm completely wrong on that, but there was a large measure that was all kind of lumped in together with the warriors basically investing in a new mixed use stadium down there, concert and, you know, for the g league team replacing the existing correct one. That's there, correct, and it's like if you go and see renderings online. It's unbelievable.

Speaker 1:

That's it's like it was only here temporary right I remember it was kind of a temporary construction that's exactly it now.

Speaker 4:

It's been what? 15 years, 20 years or whatever. But when you look at the renderings and you see that it's the increases, the capacity for the games to 28, 3200. But the big one is is when they drop the games it becomes the concert venue. It's well over 4,000. And now you start getting completely different acts in town. And if you time that out with breaking the final seal on we can't build over two stories, things like that you get some 8-, 10 12-story mixed-use affordable housing. Probably a conversation for you guys to have what that does to a market. I've just seen that combination before. When a pro sports team on any level commits to a zip code and it comes with mixed-use affordable housing, restaurants, retail comes, it lifts up over a period of time. I've not seen it fail, even with small arena teams in like Sioux City, denver, you know. Clearly on a pro level with the Rockies, minnesota, they do an extension of some rail and they get the Tw twins in a new stadium. It lifts up a community.

Speaker 1:

Well, we needed to be lifted up because we really did lose a lot of restaurant owners and we are a town that you know.

Speaker 1:

we love our restaurants and I think a lot of them are silently suffering and it's going to be nice where. Think about it their cost to just pay minimum wage exceeds what they paid just 10 years ago to their entire staff. It's just insane, so like one person's income is more than their entire staff 10 years ago. And then you know, obviously we couldn't go to restaurants. Now we can all go to restaurants I, you know. What I would love to see is more of the outside dining that was so prominent because, again, it's that fresh air.

Speaker 1:

And I know parking's an issue, but I definitely think Santa Cruz and the upcoming area, and you know Aptos, aptos is another one that people don't love going down there, because you've got your highway, one kind of cluster getting there, but they've got great restaurants, great beaches. I mean it's flat beaches, it's, you know, foggy. Yeah, I mean, we could talk fog beaches, I mean it's flat beaches, it's you know foggy, yeah, I mean we could talk fog now. I like what we're talking about right now.

Speaker 4:

It's like the other thing that I really you know, that you're touching on that, I think, and we've written about it and we're trying to do our best through, you know, some social media and bringing parties to these places, but it's been a five-year burner for these businesses. So there's an insecurity on this side financially as far as what you guys talked about in the podcast before. But just to keep your glasses on these businesses and our friends that own these businesses, covid.

Speaker 4:

And then you come out of COVID and there's financial insecurity and there's all the feelings without them calling it a depression kind of thing. It felt like in the pocketbook insecurity through the politics, what's going to come next? And so you're talking 2020, 21, 22, 23,. Construction starts shutting down roads in these neighborhoods and I'm not throwing any shade at our city and county. This is a lot for these businesses to go through. And I was even talking, I took a lift down here today and I was talking to the driver about it.

Speaker 4:

You know, as far as like the, how hard it is for even these drivers to get around right now and the problem they might be facing right now between COVID, the construction. People change their habits. People change their habits where you used to go down there. It's not just like you know, it's hard for me to get to restaurant X Tramonte down towards the wharf right now because everything's closed down. Well, if it becomes one year, two years, three years, maybe you start using Uber Eats, maybe you start kind of ordering in, maybe you start doing a local one. But your old habit maybe you weren't just going to Tremonti, maybe you were getting a cocktail down at Brady's or something like that and doing something as part of that night that brought you into that zip code. You go through a long run like this and people do change their habits, and I am worried about those businesses.

Speaker 1:

Yeah, yeah, that Murray Street bridge closure, and I mean even just SoCal, has been a nightmare.

Speaker 4:

It's a nightmare.

Speaker 1:

And you know you are looking at like Lillian's and Charlie Hong Kong. I love them.

Speaker 4:

But it is again.

Speaker 1:

As we're saying, we take people out to dinner all the time and then you see that extra 18% on there to keep them at standard wages. It all falls on everyone else. And I worked for Ted Burke at the Shadowbrook and I remember he is still running the business at the Shadowbrook and I remember he ran that he is still running the business and you would have the servers bitch and complain because we would have to tip the whole kitchen, all the bussers, all the food runners and at the end of the day, it's a fine balance. And now, being in his position, I need to keep this open to have an employee.

Speaker 1:

Well, you have a business. Well, you have two businesses. What are you doing right now when you're looking at costs and fun?

Speaker 3:

He's just making mad amounts of money. It's like you're local.

Speaker 4:

You stayed local, Randy that guy put in a 600 square foot AD and he's making $4 million a month in rent.

Speaker 1:

Never mind.

Speaker 3:

Ryan, they did it.

Speaker 1:

Drink hideout vodka's his plug that's good we're done the one.

Speaker 3:

I don't mean to hijack what you're about to say, but the one thing I would piggyback on is that you, you kind of highlighted something that I think is part of the problem, and it's these silicon Valley move-ins that are going to the Upper West Side. I've seen these communities now are actually tighter communities. Like I don't go to the West Side anymore and I think that they pretty much have everything they need over in the West Side, so they're not coming to the East Side and so we do have a lot. I mean, I know a lot of my friends live over there and they don't ever come to this side of town.

Speaker 4:

And now that, just to go all the way back to growing up here, that's forever. Yeah, that is a little bit of a forever thing, like as far as that's just the world you live in. In fact, if anything there'd be, you know, hands thrown back in the day.

Speaker 4:

If you it was a little. But actually I'm thinking of something right now, because the world back then, you know, even when you kind of had friends is in business, was you kind of wanted to win your home turf. You wanted to win that zip code with your restaurant and your business, cause there's still tens of thousands of people in each area and instead of kind of wondering how's it going to happen, the first thing it's like a sports team, you got to win your neighborhood. You do have to win your neighborhood and put like a little circle up like who's accessible here? How can we do some like sort of like, you know, kind of inspire people that are in walking distance of this restaurant or a convenient no matter what the traffic's doing? We call it the bubble. You know, in Capitola we live in a little bubble and like, even no matter what the world's doing, we can exist without even getting in our car.

Speaker 1:

It's so true we can listen to music on the beach yeah, you can go to the art and wine festival, but everybody can do that.

Speaker 4:

Aptos who's who's in aptos anybody? No, no. But if you, let's say you're in aptos village, it can be clustered. But I would make the same argument if you can, basically, you know you can even get in your car and have all the experience in the world in that entire zip code right there. And so I'm not saying you abandon, you know, your marketing for the rest of the county. But I think a lot of these businesses you know need to really kind of reinvent themselves within their, their neighborhoods, because you only have to basically transact a tiny percentage of those tens of thousands of people in a very small area, no matter what the world's kind of doing right, then you can still win your neighborhood I really like.

Speaker 1:

I like that win the neighborhood yeah back to hideout vodka.

Speaker 4:

Do you have some? You said we're going to drink on this podcast.

Speaker 1:

I know you had a drink.

Speaker 4:

We're waiting.

Speaker 3:

I brought my mug.

Speaker 1:

You brought your mug. Well, we pretend.

Speaker 2:

I'll bring it in next time.

Speaker 4:

Do you guys market local? Is that your responsibility, or do you just kind of distribute?

Speaker 2:

So that's what we're bringing it back right now. Not very many people know that we were born and raised and were made here in Santa. Cruz made up in Scotts Valley. So, that was one of our big things this year is to bring it back. Bring it all the fares, bring it, you know, support localism and show who we are.

Speaker 4:

Win your neighborhood.

Speaker 2:

Win our neighborhood, win your neighborhood.

Speaker 1:

Exactly, I love that. And then let's not forget our farmer's markets.

Speaker 3:

They're pretty awesome in the sense that we've got one in Santa Cruz, felton down in Soquel and we have a lot of small organic farms that support those farmer's markets. I mean, that's the thing that I think is really unique. I mean it's everywhere right, but I mean for us, I feel like we have such a strong organic farming community of small farms.

Speaker 1:

Did your Visalia CPA guy tell you about this?

Speaker 3:

He told me all about it and he told me it's the best.

Speaker 4:

I don't even want to drop it yet, because it just seems like we're piling on. My mom's side of the family is Visalia.

Speaker 2:

Oh, really, oh man, you guys Shoot Visalia in the house, it doesn't even seem.

Speaker 4:

I don't even want to say it out loud.

Speaker 2:

I think you said it last week.

Speaker 4:

Then somebody else said it. I'm like I can't even say my story now. Usually Visalia sets you apart, no, I'm going to say Tulare.

Speaker 1:

I feel like I'm piling on. The only one that's different is him. He has no Visalians, no none.

Speaker 4:

Now it sounds like you need an antibiotic or something like that.

Speaker 3:

I don't even really know where Visalia is no one does.

Speaker 4:

No, my great grandma lived there and I couldn't tell you how to get there.

Speaker 3:

It's near Fresno, right, it's south of Fresno, so I was born in Visalia but lived in Exeter on an orange ground. Oh jeez, I have all my classmates from high school are from Exeter, which is a tiny place, so that's near Visalia.

Speaker 4:

How about ADUs in Visalia?

Speaker 2:

Did I drive through there to go to Sequoia?

Speaker 4:

You probably did.

Speaker 1:

Yes, you did.

Speaker 2:

Fast, what accent is that?

Speaker 3:

I did.

Speaker 1:

He was a Visalian accent.

Speaker 4:

That's really good House insurance in Visalia Probably pretty.

Speaker 3:

I think it's probably pretty good.

Speaker 4:

I bet you it's great.

Speaker 3:

You know, those guys are riding those big farms. That's the opportunity right now, my kid's living in.

Speaker 4:

Turlock.

Speaker 1:

Oh wow, you can buy there, you can buy there.

Speaker 4:

You can buy the house he's renting right now. For what do you got in your pocket? Right, you can buy in Turlock. But, you're in Turlock.

Speaker 3:

I was just up in Redding.

Speaker 1:

It was 175 degrees, but there was a house I was looking at that was like 140 on the lake yeah. Whoa.

Speaker 3:

Yeah, I could not believe it.

Speaker 1:

Hey, Ryan, you got a loan for that.

Speaker 2:

You can Yep Geez.

Speaker 3:

I'm looking to give you a talk. I'll give you $14.95 for a down payment.

Speaker 4:

My kids always like it takes us like two hours and 50 minutes to get to you when we come visit for the weekend. When it's 117 in Turlock, I'm like that's funny. It takes us like an hour and 45 to get to Turlock.

Speaker 3:

Yeah, because everybody's coming over here. No one's going to Turlock, it's the punchline.

Speaker 4:

No one's going to Turlock, it's just clear sailing. It's just clear sailing.

Speaker 2:

It's 80 straight out.

Speaker 1:

Everybody's leaving yeah.

Speaker 4:

These are the conversations, though, brandy, for sure I think these conversations about not what it is to live here, but then navigating, you know, like the cost of living here especially and part of it is, I think this is where you might have been going is is, is making the coin over the hill, is, you know that's where you can kind of stack some coins to live in this zip code. That's just the reality of it right now oh, I mean chris, who was here earlier.

Speaker 1:

His wife is a teacher. I how many wives do you know, or teachers that go over the hill to get a paycheck so they can live over here?

Speaker 4:

firefighters, police or finish their careers over there.

Speaker 1:

Yeah, a lot of my, a lot of my police finish their careers over the last five years to

Speaker 3:

kind of stack it up. Yeah, yeah, yeah, I mean, I think that that's, I think that's a no brainer for a lot of people. I mean, at least when we were coming here to live here, you know, my wife looked at a job in Los Altos, where she's originally from, and I just couldn't do the drive and also I'm like I'm through and through Santa Cruz kid. So I was like there's no way that I'm driving from Palo Alto to come surf, like there's no way we're moving back to my house Valleys go home.

Speaker 1:

Oh, I grew up saying that, so for me it was like yeah, I'm not doing it, but no, I think that's a real.

Speaker 3:

I mean, I drive over to my in-laws place all the time and it's, you know, 35 minute commute. It's not that bad. And I think that there, santa Cruz market is actually pretty fair and comparable value for what you can get.

Speaker 2:

It's so true, yeah, yeah. You go anywhere and you look at prices are almost this price.

Speaker 3:

You buy almost anywhere your parents house, but next to the mall and it's $3 million, right, right. And that's the thing I can't believe. I'm going over there looking at these homes that are like built in the 60s and they're 2.9 million dollars and you could buy that on the water in some places over here, you know it's. It's unbelievable to me the value you get I'll correct you on that, not quite well, I mean like a block from you.

Speaker 3:

Know you can get a upstairs view of like a little sliver of the ocean but you know it's interesting just to circle back on that big beautiful bill.

Speaker 1:

They are saying that investments, what is it Okay? So people who are buying homes 2 million and above should have a better time, an easier time, buying right now. Did you dig into that part of the big beautiful bill?

Speaker 2:

I mean, I didn't.

Speaker 4:

We'll talk about that next time.

Speaker 1:

Yeah, we'll look into that, Jerry, you're on.

Speaker 3:

My phone just died.

Speaker 4:

That's all right. The audio is good. Remember, we just used this Again. This is like real life editing. We should have plugged you in. I shouldn't have used it Remember the benefit of this whole thing now we're getting into the high weeds is we just use the video for social media pushes, things like that. Just don't say anything. Super funny. The next time you just got to keep a low key for like 14 minutes Just don't be brilliant for 14 minutes.

Speaker 1:

Save the goal.

Speaker 3:

I'm secretly making all of you disappear. So the spotlight's on me. I'm going to just sneak over behind your camera and start making jokes.

Speaker 4:

I guess I'll reverse the question here.

Speaker 1:

Oh wait, yours is dying, go ahead.

Speaker 4:

Oh, it's all right. Like I said, this thing's this is the beauty of this one we're Apple. Spotify will love us. This will be for the social, but I'll reverse the question. I guess, for all three of you here a little bit, is this conversation? We're having it as locals, we live here and we're kind of doing up, but each of you in different capacities. This is a conversation in the process of buying a home here, right?

Speaker 4:

Like and so I guess the very interesting way to go around with the start to my right with Ryan, you know from different angles. Is it a question they ask or is it your obligation to kind of curate that part of the conversation? How does that come up about? We think we want to live there, not from a local that wants to buy here. The finances is a different podcast about quality of life and living here. Does that come up?

Speaker 2:

Oh yeah, definitely. And you know, and I tell a lot of my clients, I am born and raised here, so please ask me anything, everything about the community. I'll talk about the traffic, of going from Soquel Avenue down to Aptos and you're going to spend 35, 45, 50 minutes driving home at rush hour time.

Speaker 2:

But all the amenities about here also you know, the vegetables that we have here are insane, like, I'm pretty sure, even driving somewhere- 100% Is the vegetables that we have here are insane, like I'm pretty sure even driving somewhere a hundred percent is, you know, 30 miles away is not the same as what we have here in Watsonville the strawberries, the lettuce, the you know going to sunny side produce and everything there is excellent.

Speaker 1:

It's just everything's great.

Speaker 4:

Yeah, Gas station or on a Saturday, drive what 18 minutes and get eight avocados for a dollar. Yeah, I know they're small, but that's not a normal place on the planet. You know, going right out by Moss Landing and stuff, you can go in there and no, there's no place like that.

Speaker 2:

Yeah, and every local complains about the traffic here. That's what we all do, but you just plan out right. You know, when I go to Corliss Market to go get my you know tri-tips, I go Saturday morning at 8 am.

Speaker 1:

I thought it was sausages.

Speaker 2:

I'll get those too.

Speaker 4:

That's another one like. As far as, like the little hack there's Santa Cruz hacks, I'm like we'll do the same thing Because even in the worst of a Tuesday, wednesday, we live out there. But we might drive into, of all things, total Fitness Westside for the hot yoga at 6. And then you're done with that at 7.30. Maybe get a bite to eat in town, and it's eight minutes home. So it's eight minutes to 15 minutes to the west side driving in and it's eight to 15 minutes home. There's no one on the roads here, even on Highway 1 south at 8.30.

Speaker 1:

Yeah, and then you go out there.

Speaker 4:

Then during traffic, everybody's stacked up going north, we're going south, we're going north.

Speaker 3:

So there's hacks going north to, so you can. There's hacks, I think. I think you nailed it Like I just plan my years, like the time of the year, based off the traffic pattern. You know, and I think that we've learned that over time. Like I know, summertime traffic pattern is way different and I have to just plan for it. You know and I mean you, you spotted this out earlier there's traffic everywhere. Have you been to the Bay area?

Speaker 1:

Go to a Warriors game or a Giants game or a concert, anything.

Speaker 3:

No, I mean, I sat the other night coming home from Sacramento. I sat on 680 for like an hour and a half just sitting there because they're doing road construction, and so I think when we look at it, yeah, we're spoiled, we have a really good life here and we know it, but it we grumble about it no, and I love being in traffic here Cause you live here so long.

Speaker 4:

I love being in traffic because somebody is going to roll up on you and honk, and it'll be a friend. They say yo dude, I just called you and I saw you didn't pick up.

Speaker 3:

You only get that in stop traffic here. You ignored my phone call. No, I didn't. I swear I didn't see it If I swear I didn't see it If it's stopped traffic.

Speaker 4:

I guarantee I'm rolling down the window at some point talking to somebody on that traffic going home, but it's um. How about you, brandy?

Speaker 1:

as far as like the conversation of living here, I'd say the biggest conversation I get is it is 17.

Speaker 1:

It is not so much highway one and then 17 bleeds into what high wind one does after Capitola. So I just say, go read the book Happiness Factor by Sean Acor and what it really talks about is that our happiness is based on the small things all day long. And if you really believe that, when you go to work and you get there an hour and a half and you're miserable because you work for the eight hours and then you don't get home till seven to see your kids, I mean, without being blunt, what's going on with your life?

Speaker 4:

Right. Right, I think we said the beginning of the thing. That's a you thing. It ends up being sort of a you thing as far as that goes. That is, the conversation is kind of getting in and out of here. But even Highway 17, you know, for me again, we keep bringing it back to like some kind of like a you know a show about like self-meditation and stuff. You can handle that road If you're in the right space and you're not playing the game with the other people. Somebody's up on your bumper, you can get over and then you can get back. You know, there's it. The world's not going to end, we're all. I think they did a study on that. The difference between somebody driving like 85 and 75 going to the same place, it's a few minutes.

Speaker 1:

Just make sure I don't look like I'm being a jerk, like oh, you don't get to see your family. Just understand that there's so much to do here for your family. Or if you need to be off by five and to your kids by 530, it's not here anywhere. No-transcript hideout vodka insurance.

Speaker 3:

Yes, you love insurance.

Speaker 4:

Insurance-wise. Are you more in the particulars of it? Do you don't get into the emotions of buying so much?

Speaker 3:

No, you know, I think the emotions of buying really come in, like when somebody's talking about buying a new car and I'm like, hey, this is the rate. And they're like, whoa, that's so expensive, but you're buying a 10-year newer car that's way more luxurious than your old car. Of course it's going to be more money, but other than that, no, I mean, we live a privileged life with not having to get wrapped up too much into that. We give them the rate, we talk them through the rate. You know this is why it's more money. But in general, I think by the time they've gotten to me they've decided that it's, it's all wrapped up. You know, and you know they've talked to Ryan, they've talked to Brandy already and they're like, yeah, I'm doing this, let's put this offer in and you know, if I come in with a rate that they can, you know, afford, then they're moving forward with it.

Speaker 2:

So yeah, it's because I set them up and say in your insurance that's right A month and they talked to me like, oh, it's only two grand. Well, you know, it's actually you touched in on something.

Speaker 3:

So in the beginning of all this, brokers were mortgage brokers and real estate agents were really screwing me over. Like they'd be like it's like 1200 a year, no worries.

Speaker 1:

And then I'd be like it 1200 a year, no worries, and then I'd be like it's $4,600. And I'm like we hate you, you know, but but now they're really on that.

Speaker 3:

Just so you know, I'm not guilty of that Everybody's on board now and that makes it so much easier.

Speaker 3:

More transparency you mean as far as, like, like, the brokers are understanding better what's going on, right, and so they. They tell their, their customers like hey, this is a difficult time, these things are expensive and take time to get done and you need to do everything your agent asks. And so when they come to me, they already know that stuff and I'm not having to tell them something they haven't heard before, because I'm basically like a door-to-door vacuum salesman. I'm just saying to most people, right?

Speaker 4:

Yeah.

Speaker 3:

Like. They come to me and they're like I hate this dude. He's so slimy and he takes my money, never gives me anything back, gives me a piece of paper so I can drive my car, and so they don't really want to listen to me, although I've positioned myself to be a consultant, so I don't care if you buy from me. I'm going to tell you how it is.

Speaker 1:

And if you don't like it, there's 20 other guys on the street that will do. A seller will have a quote from you so that they're not blindsided when they get to after they, you know, got into contract and Ryan's like hey, by the way, your insurance is $5,000.

Speaker 3:

No, they've already seen what it is yeah, I like to give like a worst case estimate out of the gate. So they're like, hey, if nothing else works out, this is what I'm going to be paying.

Speaker 4:

Yeah, and I just it's like, um, we have a little saying that kicks around all the time, which is like there's no such thing as bad news, it's a current event, uncommunicated. So when you get a rate and you translate that and if you tell them the minute it happens cause a lot of times you're like I don't want to tell him that rate Right, and I don't want to even call Ryan and tell him you know this, and you're like last Thursday. It's like, dude, I would have liked to known that Thursday, and now it's Monday, I don't want to ruin your weekend. Well, if it happened Thursday, then everybody's problem solving together, and so it's like and I think the customers eventually can feel that and would engage with you know sort of like this is just the real number. And now what do we do?

Speaker 3:

Yeah, and now what do we do? Yeah, that's definitely been a big change for me in the last couple of years, like I think a lot of it's getting older. You know, I'm 47 now, so I think I'm finally simmering down. I'm not trying to please as much, right? And so now I'm telling people like real time, like this is where I'm at and this is the rate and here's the downsides to it. But then I also explain it, like if they, hey, bumper, fender, bender before was like $500, $600, but now you have cameras and sensors and all this stuff, they're charging you for that. Right, I know you think it's a smart car and it can drive itself, but the reality is people could tap you from behind and now it costs money. Yeah, and I think once you explain the fundamentals of what's driving that rate, people are like ah all right, there's no doubt Yep, and a little bit it's just guidance.

Speaker 1:

That's a really good conversation about Tesla's.

Speaker 3:

I didn't even put two and two together, it's any car though, like, if you look at like most modern vehicles they have led taillights they're like a hundred times more expensive than the old. You know bulb style taillights. You get a lens and you know you tap one of those and it's $3,200 for one light, right? So that's how things are now and everything is interconnected. So you get a taillight that goes bad in an accident. Well, that camera that was below it, that's also bad, and all this stuff that goes along with it has to get calibrated and there's a lot of expense involved in automotive collisions. Now.

Speaker 1:

Wow, wow, I didn't know that that's so dry.

Speaker 3:

I don't know that that's so dry.

Speaker 1:

I don't know why you guys brought me down.

Speaker 4:

I don't know when it's going to when I'm going to fall off the cliff here, but everything we talk about this thing I'm interested in, and so it's like, and if I'm interested, that you know like. I said at one point if I'm not falling asleep, we're. We're doing something good.

Speaker 1:

I like that. Yeah, that's awesome. So, so, summertime, what are your top two favorite things to do? Just ho-humming around, jerry.

Speaker 3:

I love road bike riding in the summer so I get on my road bike a lot more. The roads are a little bit better. We have a lot of secret little roads that a lot of people don't drive on. You know, mountain biking obviously Surfing changes for me in the summer. I moved to a different spot that has South swell exposure. That is kind of hidden and I and I love the wave there, so mid tide you'll find me there. You know, that's kind of my summertime routine.

Speaker 1:

Technically, I won't find you because it's a secret.

Speaker 3:

Yeah, it is a secret. You'll have to just follow my car, brian, what?

Speaker 1:

are your top two.

Speaker 4:

Mine's weird, mine's not not the traditional ones, because all the other everything opens up. But for me, summer times, like the extended hours, I feel way more creative, like at sunrises, like, and so I'm up very early. You know, I kind of when this time of year I love being up early. We have a nice deck out there at 870. And so I think I feel super productive in the morning. And the other thing we take advantage of with with the weather is just extended much longer, like they were talking about those walks like much longer, like adventurous kind of walks, and just kind of keep going, you know, and and there doesn't feel like there's too much hindrance on that, and then all the rest of the stuff that just opens up to you that you you can't do in the winter. But mostly I just like the. For me I just like kind of savor the extended hours, yeah yeah, because I think I just get creative for whatever reason. I get creative at sunrises and sunsets and I kind of enjoy both ends of that from a left-brain standpoint.

Speaker 1:

All right.

Speaker 2:

Yeah, I'd say same thing Again. Back to the foods. I love the restaurants around here, I love all the foods, I love the fresh everything and you know just having local places that you go to in order to get your different things. Like you know, you don't go to one store, you go to H&H fish market so you can get that fish, go over to the next place and you know cultivating everything together.

Speaker 2:

And then the barbecues you know hanging out with everybody and having the potlucks and stuff, and until 7.30, 8.30, 9.30 at night when it's still warm out, and yeah, that's, uh, that's the best part to live in here for me.

Speaker 1:

I'd say summertime for me. It really does get to me how foggy it is. So I live in Capitola, so so I have. I am an early riser. So in the winter time I am up at four. I'm not doing my thing, I am just go, go, go, and then at night I can slow down. So all that happens is it just flips. My mornings are very slow, I take my time, I don't rush too much, and then that late evening it's just like creativity business. I'll work later hours, it's. I absolutely love the summertime and just the sunsets getting over to like San Lorenzo Valley.

Speaker 1:

I like the heat just a little bit of heat and then when it cools down, it just reminds you, like when you go to the lake, there's nothing like being warm all day, and then that that yeah.

Speaker 4:

And I will tell you the other thing that the summer one that I'd advise anybody to do this.

Speaker 4:

It is sort of like walking right into the traffic, but it's something I did from when I was a teenager we did it as kids is just get all the way out to your natural bridges, get on Westcliff and drive it's all the way down Westcliff.

Speaker 4:

Go down beach street into the traffic, listen to like the arcade, the sound of the rollercoaster, people, and then get down and do the same thing on Pacific garden. I'm always cruising literally that little strip will take you about 20 minutes, 30 minutes, but the sounds of the city, the sounds of the buskers downtown, the sound of the boardwalk, you know kind of slowly going along that water, especially if you do it the right time of day. You kind of make that turn, you know at indicators and you kind of see the boardwalk and then the sounds of the boardwalk come in and so instead of running away from it, sometimes we'll cruise right into that traffic and just kind of enjoy it. It's a nice thing to do in the summer because so many people are not from here and there's such an energy that we don't get a lot of time.

Speaker 3:

There's an excitement for sure when you see like a whole family seeing there's no doubt walk for the first time. You know.

Speaker 4:

Yeah, and we, we kind of look at downtown, we're like, you know, we're trying to work our way through it, but they're coming from other countries, they're here and they're psyched and they're walking downtown and it's just got to.

Speaker 4:

It's like we kind of pretend we're tourists sometimes and do the tourist things, which is really since I was a kid, I loved doing like tourist things in the middle of tourist season every once in a while, just to walk into how amazing this place is. Because we forget, we stay away from it here yeah, you know because you don't want to go down, but once every 30 days it's kind of fun to walk into the and be a tourist I like that.

Speaker 1:

Yeah, walk into the storm. They say buffalo do that. Cows run away from a storm and buffalo run into the storm. That way you're only in the storm and it's a shorter amount of time all right see there you go dropping advice.

Speaker 4:

That's the first thing they tell us in visalia.

Speaker 3:

Yeah, they're like listen, you gotta be like a buffalo. We're close up against time.

Speaker 4:

Did you have anything else on your list?

Speaker 1:

no, I really feel like that. That that's kind of a little nutshell what it's like to live here and when people are thinking about it, there's pros and cons. I would just say, if you're considering moving here, you've you've just been here a year or two and something doesn't feel right. Just a little deeper. There's a lot here and there's a lot of flexibility and the people that are here and loving it, man, come join us. We're having a good time.

Speaker 2:

Yeah, there's. No, it's not foggy everywhere, jerry. Is it ever at your house?

Speaker 3:

No, it's never foggy at my house.

Speaker 3:

I mean in the sometimes in the evenings you'll see that bank roll up the valley, but it barely gets to my place, and so that's one thing with getting up early like I get up and the sun's hitting my deck like right out of the gate and you know it's you hear the birds. The one thing that's unique about where we're at we have this like lush forest, like right in the hills, and there's so much life in that forest and I love that. I love I don't think I'll ever move back to the coast Like I used to live over by the beach and I love it so much in the woods. It's just so peaceful.

Speaker 1:

That is actually my retirement plan. Is Bonnie Dune or SoCal Hills? Yeah, for sure.

Speaker 4:

And one other thing I'll tell you as far as like on the real estate point, like if you're here and you feel disconnected. This was sort of an unintentional circumstance, but it's on vibes unintentional circumstance, but it's on vibes vibes One of the things we did at the beginning. We partnered with a ton of nonprofits and it was just part of a business model that we did. And that's not just the vibe shadow, but what it did is it created a community that I have that never had before. And so if you're here, I think Santa Cruz has more nonprofits per capita than I think any place in the country. I think it's like over 150 nonprofits.

Speaker 4:

And my point being is, if you're not from here between the community maybe your kids are in or whatever it is there's definitely some nonprofits. One piece of advice I give is there's every category here. There's Save the Ways, which is a bunch of rad people over there. There's different things you can do, but that would be something I wouldn't have thought of years ago when I moved into a new city or a new state. But sometimes connecting with a nonprofit in some ways can create a small community and connect you. It's like a fast lane to like being a local is actually contributing to a local cause in a small way. You don't have to go spend 40 hours, but anything to kind of even go to meetings or whatever it is that can connect you with this community in a heartbeat.

Speaker 1:

Do you have that on like a digital format that we could connect to that podcast or to that link so that people could look at that?

Speaker 4:

for our, for our nonprofits.

Speaker 1:

Yeah, like in the sense of like this is OTC podcast, but since you've already put that in 100%, I guess put in the show notes, because I just think that's.

Speaker 4:

That's part of the ethos of what we do. But I'm only thinking of it honestly in the context of this conversation because I've you know, I was away from here for a while. We've been back 12 or 13 years but connecting with those nonprofits two or three years ago, all of a sudden you've got friends all over town that you wouldn't have had and it's a deep connection, it's not superficial.

Speaker 1:

It's that we care about our neighbors.

Speaker 4:

That's exactly it. And if you're wondering why you're not connecting because probably you're not connecting, you're waiting for it to happen, right.

Speaker 1:

Yeah, probably you're not connecting. Yeah, you're waiting for it to happen, right yeah, so this is also a therapy podcast.

Speaker 4:

It just turned into one. I don't know what this was. You guys should do your normal, because this is an independent podcast. You should do your normal shout outs. I know when to connect you.

Speaker 1:

All right. Well, thank you, brian. At Santa Cruz, vibes, jerry, where can they find you and who?

Speaker 3:

are. We're in Soquel, California, 831-464-1870.

Speaker 2:

Ryan Drink hideout vodka, bring it Bring it and I'll drink it Okay okay okay, and what else? You can find me at 831-818-2339 here in Santa Cruz.

Speaker 1:

Do you have any rentals right now? People could call you for a rental or are you fully booked? Oh, fully booked. I'm Brandi Jones with Keller Williams Thrive. I'm at 831-588-5145.

Speaker 4:

Good show guys. Awesome Anything else. Drink, hide out vodka.

Speaker 2:

Drink, hide out vodka. I love it.

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